Care plans: what $99 a month actually covers

Most website maintenance pages read like insurance brochures: vague reassurance, a price, and a footnote. Ours starts with arithmetic. Webmaster Essential is $99 a month (or 149,000 COP) and includes one edit hour. That number matters, because a care plan is not a magic potion — it is a small, predictable budget of a technician's attention, sold at a rate lower than buying the same hour one at a time. If you understand exactly what the hour is for, you will use the plan well. If you expect unlimited work, any plan — ours or anyone's — will disappoint you.

What the plan keeps alive. The boring, essential layer: core and plugin updates applied on a schedule, a fresh backup taken before anything risky runs, uptime checks so a silent 3 a.m. outage does not stay silent, security hygiene (expired certificates, exposed admin paths, outdated software warnings), and form delivery tested so leads keep landing in your inbox instead of a spam folder. This layer is invisible when it works, and extremely visible when somebody skips it. It is most of the reason plans exist.

What the edit hour is for. Real, small changes in your own site: swap a price, add a service block, publish a post, replace a photo, adjust a banner, fix a typo that is embarrassing you. One hour sounds modest until you remember how long it takes a professional with your system already in hand: a typical text-and-image update lands in fifteen to twenty-five minutes, including a check on both languages. The hour belongs to the month it was bought for, and you always see what was used and what remains.

What the higher tiers change. Webmaster Pro ($199 / 289,000 COP) triples the budget to three edit hours — the tier where content starts moving on a rhythm instead of on emergencies. Concierge ($399 / 549,000 COP) goes to six hours, enough for monthly content work, small landing pages, and iterative tuning. Managed hosting care ($35 after setup) exists separately for the infrastructure layer, because some clients need their servers watched more than their pages edited. The tier ladder is deliberately boring: same service, more hours.

What the plan does not include — on purpose. First: new features or full pages (a campaign landing page is a project, quoted separately, not squeezed from an edit hour). Second: advertising management — we can build what your ads point to; we do not run your ad spend. Third: daily social media posting; your marketing calendar has its own rhythm and, honestly, its own budget. Fourth: writing your entire content strategy. The boundary is what makes the $99 trustworthy: a plan that promised everything would have to deliver nothing well.

How to decide in one minute. If your site changes occasionally and you want it watched, backed up and patched without you thinking about it, Essential is the right size. If you publish or promote monthly, take Pro. If the site is a weekly channel, take Concierge or ask us for the rate-card row that fits — the care catalog is published on the site with all four prices, in dollars and pesos, and every plan can be cancelled with a month's notice. Care is a subscription you should be able to leave; the fact that almost nobody does is the only testimonial we need.