Work / Identity
Branding · Art directionA brand system that survives a business card and a checkout
Representative studio range — not a named client. Identity, palette and collateral planned with the interface.
Usable system in weeks, not a PDF
This study describes a kind of engagement Qvicom runs, drawn from the 2026 company profile. It is not a case study of a trademarked third party, and it does not invent a client logo.
The work starts with three logo directions and a written reason for each. The palette is checked for interface contrast, not only for a print moodboard. Templates for cards, a one-page sell sheet and social covers ship with the guide so the brand is usable the week it is approved.
What we measure: time-to-first-template for the client’s own team, and whether the website and the deck still match six weeks later.