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Work / Growth

SEO · Analytics

Search and ads that share one definition of a lead

Representative measurement setup: one lead definition across SEO and paid.

One definition of a lead

Case image: Search and ads that share one definition of a lead

Growth retainers fail when SEO reports “traffic” and ads report “results” and nobody has agreed what a lead is. We install GA4 and Search Console, name the conversion, and only then talk about content or spend.

The 2026 rate card prices SEO retainers and ads management separately so a client can buy one. The full growth bundle exists for teams who want them planned together, at a stated saving versus buying each line alone.

We do not publish a ranking promise. We publish the work: technical fixes, pages, local profile, and a monthly note a founder can read.

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